This notice applies to this website and the app that we own and operate and all
services we provide.
When we say ‘personal data’ we mean identifiable information about you, like
your name, email, address, telephone number, bank account details, payment
information, support queries and so on. If you can’t be identified (for
example, when personal data has been aggregated and anonymised) then this
notice doesn’t apply.
We may need to update this notice from time to time. Where a change is
significant, we’ll make sure we let you know – usually by sending you an email.
You can read the whole notice below, but here is a brief summary of our Privacy
We will only collect data that is useful to improving Fitter Rider products,
services and your experience.
We will be transparent about our data practices and will explain them in clear
We will never sell your data, and will only share personally identifiable data
when you direct us to (or under the circumstances outlined in our Privacy
We will always take the security of your data seriously.
To learn more about the data we collect, how that data is used, and the ways it
if you have any questions, contact us.
Who are ‘We’?
When we refer to ‘we’ (or ‘our’ or ‘us’), that means Fitter Rider and its app,
and services. We are a husband and wife team based in Surrey, United Kingdom.
you have any queries about this policy or this policy does not make sense,
please contact us at firstname.lastname@example.org
For European Union data protection purposes, we act as a
controller in relation to your personal data.
What Data Do We Collect?
Below are the ways that we collect your data. Some data you provide us
directly. Some data we collect automatically. We collect this data to provide
you the service you want and best experience possible. If you don’t want to
provide us with personal data, you don’t have to, but it might mean you can’t
use some parts of our websites or services.
When You join our site as a member
When joining our site as a member, you may be asked to enter personal
information about yourself, such as height, weight and gender. We use this
information to personalise the information and service to you, such as
programs, workout plans and meal guides.
When you connect a Device
If you have a Device and connect it to our website service, we pull data from
the 3rd party service and display it on our website. Depending upon the
specific Device you connect, it can collect the number of steps you take, your
weight, measure your sleep quality and transmit this data to Fitter Rider. By
connecting your device to our app, you are giving us permission to collect and
display this data provided by the Devices API on our app.
You can disconnect your Device from our app at any time, at which point we will
not be able to collect or display any further data from your Device.
When You Sync Your Device
When you sync your device, data about your activity is transferred from your
device to our servers. This data is stored and used to provide the Fitter Rider
Service. Each time a sync occurs, we also log data about the transmission. Some
examples of the log data are the sync time and date, device battery level, and
the IP address used when syncing.
When You Visit Fitter Rider
We collect some data from everyone who visits our website — even if you don’t
have a Fitter Rider account.
Whenever you visit a website, we collect industry standard log data that
records information about your visit, such as your browser type, operating
system, the URL of the page that referred you, the different actions you
performed, and the IP address from the pages you visited. We use this type of
information to provide you with information that’s relevant to your location
and to make sure the Site is working properly. We also collect data from
cookies. You can see our Cookie Notice here.
When You Make Payments For
When purchasing from Fitter Rider, we use a third-party payment processor to
process these payments. We also store your shipping details that you provide
during the payment process. We keep this to help verify your Credit Card
When You Contact Us For
Whenever you contact Fitter Rider for help, we collect your name and email address
along with any additional information you provide in your request and store it
on our servers in order to provide you with customer service and to improve
Fitter Riders' service. You can also contact Fitter Rider through public forums
such as Twitter or Facebook; however, we cannot maintain the privacy of your
communication to us if you contact us through these channels.
When You Buy a Product
When you purchase a product from us, we will collect your name, address and
contact details, as well as shipping address details for where you would like
us to deliver your product. We use a third-party payment processor to process
your payment, and store your Credit Card details for any future payment you
wish to make. You can contact us at any time to ask us to remove your Credit
Card details from being stored.
When You Request An Educational PDF Resource
For us to send you the PDF resource you requested, we ask for your name, horses
name and email address to send it to.
How We Use Your Data
First and foremost, we use your personal data to operate our website and
provide you with any services you’ve requested or are paying for, and to manage
our relationship with you. We also use your personal data for other purposes,
which may include the following:
To communicate with you. This may include:
providing you with information you’ve requested from us (like a pre-sales
question) or information we are required to send to you (like a major update to
this Privacy Notice)
operational communications, like changes to our websites and services, security
updates, or assistance with using our website and services
marketing communications (about a product, service, or program we think you
might be interested in) in accordance with your marketing preferences
asking you for feedback or to take part in any research we are conducting
To support you: This may include assisting with the resolution of
technical support issues or other issues relating to the websites or services,
whether by email or otherwise.
To enhance our websites and services and develop new ones: For example, by
tracking and monitoring your use of websites and services so we can keep
improving, or by carrying out technical analysis of our websites and services
so that we can optimise your user experience and provide you with more
To protect: So that we can detect and prevent any fraudulent or malicious
activity, and make sure that everyone is using our websites and services fairly
To market to you: In addition to sending you marketing communications, we
may also use your personal data to display targeted advertising to you online –
through our own websites and services or through third party websites and their
To enable you by analysing, aggregating and reporting: We may use the
personal data we collect about you to report it to you so you can make better
informed decisions about your wellness. Aggregating your data allows you to see
trends and ways you might be able to improve your health.
To maintain integrity: We use your data to troubleshoot the Fitter Rider
against error, fraud or other criminal activity.
How We Share Your Data
There will be times when we need to share your personal data with third
parties. We will only disclose your personal data to:
third party service providers and partners who assist and enable us to use the
personal data to, for example, support delivery of or provide functionality on
the website or services, to market or promote our goods and services to you, or
to ship your product purchases to you
regulators, law enforcement bodies, government agencies, courts or other third
parties where we think it’s necessary to comply with applicable laws or
regulations, or to exercise, establish or defend our legal rights. Where
possible and appropriate, we will notify you of this type of disclosure
an actual or potential buyer (and its agents and advisers) in connection with
an actual or proposed purchase, merger or acquisition of any part of our business
other people where we have your consent.
Data that You Direct Us
You can direct us to share data with other parties. For example, you might
authorize us to link your Fitter Rider account with a third-party service such
as Facebook, or send status updates to your Facebook account. Once you direct
us to share your data with a third party, that data is governed by the
third party at any time in your Fitter Rider account settings or by sending us
an email to email@example.com .
When we share data, it may be transferred to, and processed in, countries other
than the country you live in. These countries may have laws different to what
you’re used to. Rest assured, where we disclose personal data to a third party
in another country, we put safeguards in place to ensure your personal data
For individuals in the European Economic Area (EEA), this means that your data
may be transferred outside of the EEA. Where your personal data is transferred
outside the EEA, it will only be transferred to countries that have been
identified as providing adequate protection for EEA data.
Security is a priority for us when it comes to your personal data. We’re
committed to protecting your personal data and have appropriate technical and
organisational measures in place to make sure that happens.
The length of time we keep your personal data depends on what it is and whether
we have an ongoing business need to retain it (for example, to provide you with
a service you’ve requested or to comply with applicable legal, tax or
We’ll retain your personal data for as long as we have a relationship with you
and for a period of time afterwards where we have an ongoing business need to
retain it, in accordance with our data retention policies and practices.
Following that period, we’ll make sure it’s deleted or anonymised.
It’s your personal data and you have certain rights relating to it. When it
comes to marketing communications, you can ask us not to send you these at any
time – just follow the unsubscribe instructions contained in the marketing
communication, or send your request to firstname.lastname@example.org .
You also have rights to:
know what personal data we hold about you, and to make sure it’s correct and up
request a copy of your personal data, or ask us to restrict processing your
personal data or delete it
object to our continued processing of your personal data
You can exercise these rights at any time by sending an email to email@example.com .
If you’re not happy with how we are processing your personal data, please let
us know by sending an email to firstname.lastname@example.org . We will review and investigate your complaint, and try to get back to you
within a reasonable time frame. You can also complain to your local data protection
authority. They will be able to advise you how to submit a complaint.
How to contact us
If you’re curious about what personal data we hold about you or you have a
question or feedback for us on this notice, our websites or services, please
get in touch.
We prefer to communicate with you by email – for us this is the fastest form of
communication, and we will endeavour to reply to you within 24 hours.
Our email is email@example.com
Please consult a doctor before starting any exercise program. Neither Mel nor
anyone associated with Fitter Rider will be responsible or liable for any
injury sustained while exercising at your home, gym or elsewhere.